Event Title

Wenzhou Train Crash PR/Social Media Case Study

Presenter Information

Xiaoyu Dong, Ithaca CollegeFollow

Location

Edwards 106A

Document Type

Oral/PowerPoint Presentation (10 minutes and 5 minute Q and A)

Description

This case study analyzes the Chinese governments' response to a deadly train crash, specifically focusing on the role of social media in the crisis. On July 23, 2011, two high-speed trains collided in Wenzhou City.40 people died and more than 200 were injured. This crash attracted tremendous news coverage domestically and globally. Censorship and even a complete media ban failed to prevent the Chinese citizens from using social media to organize, share their outrage, and put pressure on public officials . This case study analyzed both the governmental response and the Chinese citizens' social media use, specifically Weibo, a twitter like microblogging media.

Start Date

April 2014

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Apr 26th, 2:30 PM

Wenzhou Train Crash PR/Social Media Case Study

Edwards 106A

This case study analyzes the Chinese governments' response to a deadly train crash, specifically focusing on the role of social media in the crisis. On July 23, 2011, two high-speed trains collided in Wenzhou City.40 people died and more than 200 were injured. This crash attracted tremendous news coverage domestically and globally. Censorship and even a complete media ban failed to prevent the Chinese citizens from using social media to organize, share their outrage, and put pressure on public officials . This case study analyzed both the governmental response and the Chinese citizens' social media use, specifically Weibo, a twitter like microblogging media.