Event Title

Rochester Americans Marketing and Promotions

Location

Edwards 104

Document Type

Oral/PowerPoint Presentation (10 minutes and 5 minute Q and A)

Description

This presentation is an analysis of the Rochester Americans' current marketing plan as well as this hockey team's plan designed for the future. This project uses a SWOT analysis as well as primary and secondary market research do determine why the Rochester Americans are not filling seats. It creates a full marketing plan for the next season that can to help generate ticket sales and spark market interest in this home town team. Marketing and promotion tactics will be addressed and applied to the plan as well as pricing strategies that fit the needs of the target market.

Start Date

26-4-2014 10:00 AM

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Apr 26th, 10:00 AM

Rochester Americans Marketing and Promotions

Edwards 104

This presentation is an analysis of the Rochester Americans' current marketing plan as well as this hockey team's plan designed for the future. This project uses a SWOT analysis as well as primary and secondary market research do determine why the Rochester Americans are not filling seats. It creates a full marketing plan for the next season that can to help generate ticket sales and spark market interest in this home town team. Marketing and promotion tactics will be addressed and applied to the plan as well as pricing strategies that fit the needs of the target market.