Date of Publication
Business Administration and Economics
Dr. Lerong He, Associate Professor of Management
The purpose of this thesis is explore, analyze, deconstruct, and explain the marketing activities of digital marketing, and the 4P’s and positioning using real-world technological examples to gain a full understanding of the roles they each hold within the commercialization of technological innovation.
Jackson, Jacob, "The Role of Marketing Activities in Commercializing Technological Innovation" (2016). Senior Honors Theses. 121.