Date of Publication

4-28-2016

Degree Type

Honors Thesis

Department

Business Administration and Economics

First Advisor

Dr. Lerong He, Associate Professor of Management

Abstract

The purpose of this thesis is explore, analyze, deconstruct, and explain the marketing activities of digital marketing, and the 4P’s and positioning using real-world technological examples to gain a full understanding of the roles they each hold within the commercialization of technological innovation.

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