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Abstract

This paper examines coverage of charter and public schools published by The New York Times in an effort to establish whether a bias is present. A qualitative analysis is performed that explores when and how the publication strays from the Society of Professional Journalists’ code of ethics. It also evaluates whether these diversions result in favorable media coverage for charter schools, public schools or neither. This paper seeks to uncover the subtleties behind mass media messages and to reveal the imperfections behind even the most honest attempts by journalists to report a “fair and comprehensive account of events and issues”. (Society of Professional Journalists Code of Ethics 2011). Society of Professional Journalists (SPJ). (2010). SPJ Code of Ethics. Retrieved Feb. 2, 2011, from the Society of Professional Journalists. Web site: http://www.spj.org/ethicscode.asp.

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