Marketing to Seniors: Learn to Profit as this Market Soars

Title

Marketing to Seniors: Learn to Profit as this Market Soars

Files

Description

By Michael C. Walker.

ISBN

0759691169

Publication Date

2004

Publication Information

2nd edition.

Bloomington, IN : 1st Books Library, c2004.

xii, 257 p. ; 24 cm.

Disciplines

Marketing

Department

Business Administration and Economics

Comments

Located in Drake Library at: HF5415.127 .W35 2004

CONTENTS: Introduction -- Marketing to Seniors: Why Is It Different? -- Marketing Overview -- Marketing Research Tools -- Know Your Customer, Know Yourself-- Senior Focused Advertising and Promotion -- Selling to Senior Customers -- Granting Credit to Senior Customers -- Networking and Partnering: Essentials to Success -- Ten Opportunity -- Appendix A. Senior Marketing Planning -- Appendix B. Glossary of Terms -- Appendix C. Marketing Reference Sources -- Index.