The Interplay Of Influence : News, Advertising, Politics, and the Internet

Title

The Interplay Of Influence : News, Advertising, Politics, and the Internet

Files

Description

By former College at Brockport faculty member Karlyn Kohrs Campbell, and Kathleen Hall Jamieson.

Is there such a thing as unfiltered information? Not in today's age. The Interplay of Influence : News, Advertising, Politics, and the Internet gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.

ISBN

0534559387

Publication Date

2006

Publication Information

6th edition

Belmont, CA : Thomson Wadsworth, c2006.

xx, 384 p. : illustrations ; 25 cm.

Disciplines

Communication Technology and New Media

Department

Communication

Comments

Located in Drake Library at: P94 .J34 2006

CONTENTS: The media : an introduction -- What is news? -- News as persuasion-- Influencing the news media -- How corporate power influences what we see -- What is advertising? -- Persuasion through advertising -- Influencing advertisers -- How to influence the media -- Political versus product campaigns -- How has the internet changed politics? -- News and advertising in the political campaign.