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Article Title

The Pretty Pink Box

Abstract

This essay focuses on the consumerization, capitalization, and popularization of feminism within mainstream culture: how it is branded, how it is portrayed, and who it represents. As a young consumer and feminist, I acknowledge that this needs to be addressed for the sole reason that feminism is not a trend or fad that can afford to die out for its goals and strife are far from over- when we water down a political and social movement based on equality into nothing more than a trendy label, we put our needs at risk. It is important to critique and question what is happening around us even if it is appears to be “fighting” the good fight.

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