Presentation at the Fifth International Conference on Sport and Society titled: Commercialism and the Moral Standing of the National Collegiate Athletic Association, it offers insights generated from utilitarian moral analysis that provide National Collegiate Athletic Association (NCAA) leadership with a structured foundation from which to make commercialism related choices supporting overall organizational happiness and stability.
By Professor Dr. Robert C. Schneider Director, Sport Management Program, The College at Brockport.
Schneider, Robert C., "Commercialism and the Moral Standing of the National Collegiate Athletic Association" (2014). Kinesiology, Sport Studies and Physical Education Presentations and Papers. 8.