Resolution Number

2003-2004_38

Abstract

Separate degree in marketing to replace the current “specialty” in marketing under the umbrella of the B.S. in Business Administration. This degree would be more effective in attracting higher-parameter students and employers/recruiters to the College. It would also properly include the course in SUNY-wide degree listings used and searched by prospective students and recruiters.

Originating Committee

Undergraduate Curriculum and Policies

Type of Resolution

Curriculum

Academic Year

2003-2004

Date passed by Senate

5-3-2004

Comments

Accepted by Interim President Clark 7/6/04 - Effective immediately

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