Resolution Number

2018-2019_28

Abstract

The marketing major currently requires students to choose either Consumer Behavior or Business to Business tracks, but with little differentiation between these two tracks in terms of electives. The proposed curriculum will abandon the dual-track design to add more flexibility to the major.

Originating Committee

Undergraduate Curriculum and Policies

Type of Resolution

Curriculum

Academic Year

2018-2019

Date passed by Senate

3-28-2019

Comments

Signed 04/15/2019 by President Macpherson - Effective Fall 2019

Proposal number - 44_18-19

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